Know Your Listeners

Knowing your listeners is key to preparing an effective presentation. Nothing puts listeners into a speaker’s pocket better than a speech that zeroes in on their specific needs. Your listeners will be more likely to respond positively if they feel that your research has helped you prepare specifically for them.

Answers to the following 10 questions will provide you with most of the information you need to know about your listeners before you speak. This will help you target your message, focus and streamline your presentation, customize materials, and reduce your anxiety.

  1. What are the specific characteristics of my listeners (i.e., age, sex, occupation, education, experience, status, religion, culture/subculture, political affiliations, specific interests)?
  2. How many people will I be speaking with?
  3. Why am I speaking with these listeners?
  4. Why are they listening? What are their expectations?
  5. What are their attitudes and behaviors likely to be?
  6. What relationship do I have with the listeners?
  7. What relationship do the listeners have with one another?
  8. What do they know about this topic? What is their level of expertise?
  9. What would they like to know?
  10. What are they doing before and after I speak?
Spread the love

Author

MORE POSTS

How Not to Digest the Political Sandwich of  Balderdash – Doublespeak – Bullxxxx

Technically speaking, each of these three things is slightly different. Practically speaking, they are all the same in the attempt to confuse, distract, and deceive the reader, listener, buyer, and voter. We all know that each of these verbal tactics is normal behavior for most politicians and slick salespeople. They are prevalent at this time of year—election season. During this political season, when you are facing several important decisions on issues ranging from birth and

Spread the love

Ponderous Prepositions and Prefixes

Nothing is more symptomatic of our declining language skills than the increased misuse of prepositions and prefixes. People today feel compelled to tinker with proper word usage in speech by adding those handy prepositions and prefixes. Take traffic reports, for instance. Traffic on Route 1 is “easing up,” “easing down,” “easing off,” or “easing out,” but never just “easing.” What is “easing up” traffic?  Is that when cars levitate? Levitating cars certainly would ease traffic.

Spread the love

Motivating Others

In this 30-minute recorded webinar, you will learn the difference between inspiration and motivation. We will introduce the unique Motivation Matrix and use it to identify the six elements needed to motivate anyone. Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: