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Biotech Blog

17 Sep The one thing most people never pay attention to when presenting  – CONTEXT 

What does that title mean?  The actual context for your listeners is what they have experienced before they begin listening to you speak.  The framework can include such things as: 
  •                Local or global political breaking news
  •                Weather
  •                Challenges with the venue or room
  •                Personal issues
  Foremost in their mind is anything that your listener has heard, said, felt, or experienced just before giving you their attention.  If you can observe their body language and facial expressions as they arrive, you can sense it.  You may be thinking, "I have no control over that, nor can I even know what those things maybe." First let's address an example of something you should know about and secondly, more commonly the things you will not know about (unless you are psychic).  Both are important to understand.  It's essential to have the sensitivity to something that may have just broken in the news that is either relevant to the industry or topic which you are speaking about or something so huge it affects everyone.  For example: 
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