BUILDING RAPPORT QUICKLY

Investor meetings are difficult enough because you need to tell your story, what makes you unique, and why you are the right company for them to invest. In reality, though, the most difficult and important part is building the necessary rapport with the investors.

Investors need to see a potential business relationship that they can develop. Do you have goals, values, beliefs, and drivers that align? How do you know what those are for your investors? How do you connect in this way?

It is not easy. It is one of the reasons our executive communication coaches are brought in to help. It goes beyond process and structure into the psychology of communication and how to apply it. There are three steps you can take to better position yourself to build rapport quickly with investors.

Spend time building a reliable profile of your listeners.

It is important before you get to an investor meeting – in fact, before you practice for your investor meeting – to sit down as a team and understand who your potential investors are. You should have answers to questions like:

  1. What is their reason for investing in the type of research you are proposing?
  2. What are their titles and functions in investing?
  3. How do they like to hear information?
  4. What is important to them?
  5. What do you know personally about them?

 

Answering these questions gives you a good profile of who you will be speaking. If you don’t know all of the answers for sure, it is important at this level of understanding to make the best-educated guess you can. You want to have a plan for how you are going to attempt to build rapport. Without it, you are just hoping for the best.

Move from thinking about what you’re saying to how you’re saying it.

As you practice your presentation as a team, you should spend enough time on it that you all feel comfortable with the content. You should practice it enough to be able to say that you know the material inside out. To create rapport with the investors, you need to be able to move beyond what you’re saying and focus on how you are saying it. When you can spend time looking at the non-verbal reactions to your presentation, you can customize what you are saying to the people in the room. That is important to building rapport. When they feel you are presenting just for them, they believe you care about them, their wants, and their goals. Rapport goes a long way to improving your chances of receiving the funding you need. So, focus on how you are saying what you are saying.

Ask questions in the meeting.

When I say ask questions, I don’t mean “Ask them if they understand.” What I mean is, when appropriate, probe the investors for personal/professional information that helps you to understand them better. Ask them how they got to where they are, why they left the technical field they were in, etc. Then listen. The point is to get them talking and then LISTEN to them to find information that you can use to improve rapport. Having a common background, experiences, and thoughts about the weather can improve the opinion investors have about you.

These three steps are crucial to building rapport early with potential investors. Incorporate them into your practice and planning so that you can execute them when it comes time to deliver.

Spread the love

Author

Similar posts

Ponderous Prepositions and Prefixes

Nothing is more symptomatic of our declining language skills than the increased misuse of prepositions and prefixes. People today feel compelled to tinker with proper word usage in speech by adding those handy prepositions and prefixes. Take traffic reports, for instance. Traffic on Route 1 is “easing up,” “easing down,” “easing off,” or “easing out,” but never just “easing.” What is “easing up” traffic?  Is that when cars levitate? Levitating cars certainly would ease traffic.

Spread the love

Motivating Others

In this 30-minute recorded webinar, you will learn the difference between inspiration and motivation. We will introduce the unique Motivation Matrix and use it to identify the six elements needed to motivate anyone. Spread the love

Spread the love

Controlling the Impression You Make

What would you like other people to say about you when you are not present? This 30-minute recorded webinar will reveal the six most frequently selected impressions that leaders of countries and companies worldwide find effective. Spread the love

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: