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Author: Laurie Schloff

28 Nov Sales Management Tips

  This interview with Laurie Schloff originally appeared on Sales Management Services website and was written by Suzanne Pailing   More Listening Tips and the Importance of Communication Skills in Selling To succeed in a sales position of any type, you must be a proficient listener. This comes more easily to some reps than others. To help salespeople continue to develop this ability, sales leaders should run listening exercises during staff meetings, recommend books and articles on the subject, monitor sales calls and offer targeted coaching. Becoming a better listener takes practice, practice, practice. For more tips on this all important skill, I turned to Laurie Schloff, a career communication coach and author of "Smart Speaking," who works for the Speech Improvement Company in Brookline, Massachusetts. Laurie's clients include Fidelity Investments, The TJX Companies, and Vertex Pharmaceuticals. Laurie generously shared her advice about listening. Talking / Listening Ratio Laurie often gets asks how much reps should talk on a sales call? She says, "Every customer is different. Some prospects talk your head off, while others speak less. During the first meeting it should be no more than 50/50 (rep/customer), ideally 25/75. In subsequent meetings the ratio may shift, but always be aware of attending to your customers needs and reactions."
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14 Nov What to do when your mind goes blank on stage

This article by Laurie Schloff originally appeared on SpeakerHub
  What will happen if you go blank on stage? Knowing the answer will help overcome fear of speaking. Obviously, you will be struck by a lightning bolt and no one will ever talk to you again. Seriously, even experienced speakers have moments when they look at the audience with a frozen stare and wonder: Who are these people? What am I doing here? And what on earth am I supposed to be talking about? The trick to managing your stress is to accept these uncomfortable moments and launch into "Blank-out Recovery".
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23 Oct I Hate Small Talk

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Is small talk really so small? Chitchat about unimportant matters provides warm-up time for more meaningful interaction. During small talk, shifts in several dimensions of interaction can occur-from discomfort to comfort, mistrust to trust, im­personal topics to personal ones. Then talkers turn to their real business. Jay, an intense engineer who wanted to meet his soulmate, refused to make small talk. He insisted, "I like to walk up to a woman and say, 'I've been divorced three times, and I finally know myself well enough to sustain a close relationship.'" Unfortunately, he turned off more women than he turned on with his direct approach.
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19 Sep People Complain That I’m Too Loud

Most of us instinctively do a good job of setting our volume so that it takes into account the distance between ourselves and listeners, the amount of background noise, and the degree to which we want to broadcast our message. One client who was known as "The Megaphone" in his office, didn't do so well at this. Ernie came to see me when he realized that col­leagues were requesting the cubicle farthest from his. One pal complained that he could hear Ernie's  conversations  better than his own. Ernie got the message "loud and clear" that his excessive volume was an office nuisance. He was receptive to working on his problem, though he was a little bit puzzled. He considered himself the quietest one in his family of five brothers.
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29 Aug I Never Remember People’s Names After I’m Introduced

People with a good memory for names are not mental wizards, but they do devote more mental energy to remembering them than those of us who suffer temporary amnesia at the sight of Bill-Phil-or-was-it-Will. The cure for name amnesia is a fool­ proof, easy-to-apply memory strategy that you won't forget to use. Here is one you'll remember by N-A-M-E. In the N-A-M-E technique, each letter of the word Name stands for an important step in remembering who you just met.
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01 Jun I Hate the Way I Sound on Recordings

In my work with hundreds of clients, including professional speakers such as actors and radio announcers, I have met only a handful who like the sound of their own voice on a recording. Some people even refuse to leave a voice mail message, knowing there would be a permanent record of their “awful voice floating around in the world.” Many speakers are certain that recordings distort their voice.
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15 Apr Impressing Investors: Rules for the Roadshow

Congratulations on bringing your innovative idea to the investor presentation stage. Now comes your next challenge--creating a winning presentation. Here are 8 key ideas for success:
  1. Develop the mindset of a ‘professional presenter’.
In addition to innovator, entrepreneur, CEO, CFO, or executive, your skills as a professional presenter/communicator are also being judged. Professional presenters know their words and delivery are being scrutinized. A $10,000,000 decision could rest on the right rhetoric! You are prepared, vigilant, and self-aware with your business acumen. Apply the same rigor to getting your presentation ready.
  1. Think theme.
What do you want investors, analysts, and interested listeners to remember about your firm? Tell them in fifteen words or less. A good idea is to focus on what sets you apart. Ex: ”Powerline meets the growing need for networked, efficient and easy-to-use audio conference systems."
  1. Get Organized.
We’re not talking about spring cleaning your office here. Devote time to packaging your message efficiently, prioritizing the points you want to make and developing a catchy and comfortable opening and closing. Importantly, troubleshoot the top ten questions you’re likely to be asked and outline how you’ll respond. The two biggest organizational mistakes: trying to include too much information and not spending enough time on what makes you viable and valuable in the marketplace.
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06 Mar So Easy to Like: Apps Add to Speech Coaching

My colleagues and I are delighted to welcome a new app, LikeSo into our toolbox of  techniques to help clients become top notch speakers and communicators. We coaches are always on the lookout for ways to help clients practice and progress in their crazy busy lives. The leaders, managers and professionals I work with are attached to their mobile devices (Ok, I admit, so am I!) That’s why I am so delighted to collaborate with Audrey Mann Cronin, a vivacious advocate for more effective speaking, and the creator of the LikeSo app.
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08 Feb Do I Need to Tell a Joke in a Presentation?

Yes, go ahead and tell a joke if all of the following apply:
  • You can immediately tie in the joke with the larger theme for the presentation.
  • Your joke is simple and short - audiences can’t remember more than three types of guys meeting Saint Peter at Heaven’s gate.
  • Your jokes won’t offend men, women, children, Protestants, Catholics, Jews, Seventh-Day Adventists; Republicans, Democrats, Independents; cat, dog, fish, or bird lovers; people who don’t like jokes; and so forth.
  • You like telling jokes and not just for speeches.
  • Not only that, you’re good at telling jokes, especially for speeches.
Otherwise, don’t tell a joke.
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12 Jan Powering Up with the TEDx Speakers

Congrats to our TEDx Chandigarh, India clients and all who value spreading ideas to change the world, one talk at a time. We are delighted to add to the brilliance and talents of TEDx Chandigarh.  Chandigarh is known as the Silicon Valley of India, and the...

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11 Jan “We Waste A Lot of Time at Our Meetings”

You have plenty of company.  According to numerous surveys, most businesspeople view meetings as boring, un-productive, and a waste of time.  (In one poll, 43 percent of executives admitted to having dozed off at a meeting at least once.)  Some view meetings as downright unbearable.  Is it possible to leave a meeting feeling refreshed, with a heightened sense of teamwork, and ready to take constructive action?  Use this diagnostic test and follow up with the necessary cure.  There can be more to look forward to than danish and coffee.
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08 Nov I Say “um” Too Much

Vocalized pauses or fillers, including um, uh, ah, and their close relatives like, you know, and OK? are some of the most common concerns brought to a speech coach.  We don’t um want to uh get too um picky here, since 1 to 3 percent of everyone’s speech normally contains hesitations, and folks like Ted Kennedy have spoken successfully in public life despite long aah pauses.  However, a bad case of um-itis makes you annoying to listen to.  So why do so many of us um along in life?  Most often, vocalized pauses function as a way to fill up space as we formulate the next thought.  Though old habits take some time to break, it is possible to banish the ums and ahs forever.
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10 Mar How do best in class organizations prepare speakers

Senior Speech Coaches Laurie Schloff, Tori Hollingworth, and Dr. Ethan F. Becker are on-site at a conference and during a break got together to share the "behind the scenes"  of what happens at big conferences.  How do those speakers nail it?  It may look like they are winging it, but very few do!  How do best in class organizations prepare all of their speakers?  Find out how and why on this episode of Talking about Talking!  Running time 14 minutes.
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